People no longer rely on desktop computers to access the internet. Nowadays, society prefers to use small digital devices for their everyday online needs, such as looking at particular websites, online shopping, online banking, and regular browsing of the net. This means that your website needs to still be accessible even on the small screen of a smartphone.
In this blog, we break down the meaning of mobile friendliness and how it is beneficial for your business.
What does Mobile Friendly mean?
Mobile friendliness refers to the display of your website on mobile devices. Although this display is a shrunken-down version of your website and would require users to pinch and zoom in on the screen so that they can read and navigate, it still functions just as well as it would on a regular desktop or laptop. Hence, the key to mobile friendliness is your website’s ability to function across different devices.
What type of design works best for mobiles?
It is important to remember that the main purpose of a business’s website is to sell a product or service. Therefore, you should always keep your customers in mind when designing the website. Consider how many of them are likely to use a mobile device to view your website. On top of that, many mobile users are very goal orientated, meaning that when they are viewing websites on their mobile devices, it is because they are searching for specific information.
By improving users’ experience in this small way, you can greatly impact the number of customers gained.
While mobile friendliness is the first step in the right direction, there is still more to consider. This is because mobile friendly websites simply work on mobile devices, however, the design still needs to be taken into consideration. Remember, by improving the user experience, your audiences will feel encouraged to return to your website, recommend it to others, and ultimately support your products/services.
In this regard, you’ll want the content of your website to still be legible on a small screen so that users do not need to zoom in too much. Additionally, the navigation should be easy to use because nothing is more frustrating than struggling to switch pages on a website.
In most cases, these are some tips for creating a good website design that is compatible with mobile devices:
- Clear and simple design so that the website is easy to navigate.
- Adequate spacing because ideally, you wouldn’t want to keep accidentally clicking the wrong pages, this is called ‘thumb-friendly’ formatting.
- Bold writing, because even though this website will be displayed on a small screen, your audience should still be able to read it clearly without zooming in too much.
- Direct CTA’s so that your audience can easily identify what your product or service is.
But wait, it does not simply end there. Once you have optimized your website for mobile devices, you should then implement a mobile responsive design. This takes mobile optimization one step further because with a mobile responsive design, your website determines what device it is being opened on and then it reformats and restructures itself to fit the designated pixels of the device.
It is important to consider these design elements because although mobile friendliness is Google’s minimum requirement for ranking, it will not necessarily improve your rank. Your rank is dependent on how well you have optimized your website for mobile devices and how responsive your design is across various devices.
Mobile Friendly Tests
Once you have implemented these design elements, it is time to check your work so that you can fix any errors if need be. Luckily for you, there are many free online tests where you simply copy and paste your website’s link and it checks the mobile friendly and responsiveness for you.
Here are a few popular options:
Alternatively, you can employ an expert to design the optimal mobile friendly website for you.
Well, we can help you out with that. We can put in touch with web developers who know exactly how to improve user experience. And once they provide you with a mobile friendly website, we can assist you with SEO content creation and data analytics so you can see exactly how many clients enjoy your new design!
Because being discoverable is easier than finding a needle in a haystack when you’re working with the right team.