Build Your Brand’s Online Presence Through Social Media Advertising
In a world that thrives on utilising the online space, social media marketing is not merely something to consider – it is crucial to building that online presence!
Think about it: it’s a way to connect with new audiences every day in a fun and personal way. It’s also a way to showcase your brand’s personality, giving your target audience a face behind the big corporate name.
People spend hours a day scrolling through their social media apps, and if that’s where the people are, then that’s where your brand needs to be!
How Does Social Media Marketing Work?
Here’s how social media marketing can improve your brand’s online presence, in ways you might not have thought about before:
It’s Good SEO Practice
Often, social media profiles can rank quite high in search results, thereby increasing your visibility on Google. The more you post, the higher your chance of your target audience finding you online. Moreover, you can include links to your websites in your posts, which is a fantastic way to drive traffic to your website.
You Can Engage Directly With Audiences
Social media is a great space to engage with your target audience. It offers you the opportunity to host fun giveaways and communicate with your audience on a more personal level. A great example is the ‘stories’ function introduced on Facebook and Instagram, which offers short-lived content that is shared spontaneously and encourages personal interaction through their interactive stickers. This way, you’ll receive valuable feedback from your audience that can be utilised later on.
It Builds Brand Authority
Especially on platforms such as LinkedIn, creating social media pages for your brand is a fantastic opportunity to build your brand’s authority. Sharing informative posts and providing tips and ideas that are relevant to your products or services is a great way to establish yourself as a thought leader in your field.
It Increases Visibility
It’s no myth that social media opens the door to reaching a massive audience. Through strategic hashtags, competitions, and audience recommendations, your page holds the potential to be shared far and wide, reaching bigger audiences. And the best part: it all links back to your website!
What Social Media Marketing Entails With Us
As a digital marketing agency in Gqeberha that specialises in making your business discoverable online, we are ready to help you build a strong social media presence. Here’s our process:
Consultation
We’ll begin with a kickoff meeting in which we discuss your business goals and the direction you’d like to take with your social media channels. This will help us establish which platforms are necessary for your brand, since Facebook, Instagram, LinkedIn or X (formerly known as Twitter), each offer their own unique tone and audience.
Following this, we are able to put together a social media marketing strategy consisting of the type of content, boost budget, and promotional opportunities that would work best for your brand.
Content Creation
Once we are all on board with the direction, it’s time for our team of copywriters and designers to create your content. We work a month in advance to ensure that we are never falling behind and that there are always social media posts ready to be published. Once our team has finalised the content calendar for the month, this will be sent to you, our client, to be approved. We never post or schedule anything without prior approval from the client.
Boost Strategy
Once you are happy with the content, we will discuss what results you’d like for the first month. If you already have established social media pages, we can focus our campaigns on driving traffic to the website. However, if we are creating pages from scratch, then we might gravitate towards ads that encourage page likes and engagement.
Community Management
Our social media manager manages the account by scheduling content, reviewing ads, and responding to comments and messages daily.
Monthly Marketing Catch Ups
At the beginning of each month, a report is sent to you, where you can review the results of our marketing efforts thus far. We’ll meet and discuss any strategy adjustments or ideas for campaigns throughout the year.
Ready To Grow Your Online Presence?
As a leading digital marketing agency based in Gqeberha, we ensure that we are always up to date on current trends and the direction that digital marketing is heading towards.
As a results-driven agency, we love numbers and data – and we know exactly how to use these stats to your advantage!
So, let’s grow your online presence today. Social media is an ever-evolving space, and we’re here to help you stay ahead of the curve.