Let’s Write Your Way to The Top of Google’s Results
While some individuals may believe that content writing is merely about using pretty words to sell a product, the truth is, it’s so much more strategic than that!
Think about it: what good is a beautifully written blog or poetic homepage if none of your target audience is actually finding it?
This is where copywriting for digital marketing comes in!
Why Copywriting Is Important in Marketing
Good copy doesn’t just inform – it persuades.
By connecting emotions and describing the lifestyle attached to your products/services, good copywriting drives your target audience to take action. Whether that means clicking through to your website via a social media post or adding items to their cart, good copy sells.
But, in digital marketing, it is a bit more calculated than that. See, Google can be considered this big, vast haystack, and your business is a tiny needle amongst a whole lot of other needles. Therefore, all your digital marketing efforts need to ensure that your business stands out amongst the rest, to ensure that potential customers can actually find you.
What Does Copywriting for Digital Marketing Entail?
Here are some of the key roles that copywriting plays in digital marketing:
Keywords
When it comes to digital copywriting, it all comes down to using the right keywords.
This means using the relevant research tools to determine target keywords with a good search volume. By using strategic keywords, engaging headlines, and well-crafted content, you can increase your ranking on search engines.
This means that people will be able to find you easily when Googling phrases that relate to your services or products.
SEO Tailored Content
Without a good SEO strategy, your content is about as good as posting a flyer on an empty street lamp – some people may or may not find it.
Without conducting adequate SEO research and implementing this in your copy, your ranking on Google’s results will not improve. This is a crucial factor to consider, since people don’t often navigate further than page 1 before they try another search input.
Captures Attention
Consider how many ads we come across daily. Everywhere we look, there’s an ad of some sort.
Good copy captures the audience’s attention, making them stop and investigate a little more closely. Think about all the clever slogans and hashtags you can’t get out of your head – yes, we owe this all to good copywriting.
Brand Identity
Creating and adhering to your business’s brand identity is imperative when it comes to building your online presence.
Copywriting plays a role in this as well, ensuring that you have uniformity across all your platforms.
Drive Action
Like we touched on earlier, creating copy for your brand is not merely about pretty-sounding words; it’s all about strategy.
It needs to capture attention, invite your audience to listen, and drive them to take action. Whether that action is clicking through to your website or subscribing to your newsletter, it’s all about encouraging them to take this action.
Ready to Improve Your Online Presence?
That’s right, you’re only one word away from improving your brand’s online presence.
That’s exactly what we’re here to help you do. You’ve done all the hard work of creating a product/service that people require, so let us take the lead on helping people find you online!
Our team of content specialists collaborates to produce content across all platforms. Our process begins with a content audit in which we review what you’re currently doing, what’s working and what’s not. We conduct thorough research, focusing on your competitors, current trends, and best practices.
Finally, it’s time to convert the research into a solid content strategy!
From landing pages and blogs to social media platforms and ads, we create content for all of it, ensuring that the relevant keywords are targeted.
Let’s get you in front of the right audience and ahead of your competition.
Don’t wait — reach out today and let’s put words to work for your business!