Google Services

How to Find a Needle in a Haystack

Method 2: Burn the Haystack Down

Are you Wally from Where’s Wally? No? Then why are you hiding?

Use PPC to put your business front and centre, where everyone can see it.

Pay for what works, and nothing else. Pay per click.

Advertising has been revolutionised, so don’t get left behind.

Wait, but what is PPC?

Imagine placing an ad in a newspaper without having to pay unless someone actually reads it. Impossible? Well…

Pay-per-click (PPC) advertising is exactly what it sounds like. It is a way for you to place an ad online, but only pay a fee each time it is clicked on. To oversimplify this model of internet marketing, it is a way for you to buy visits to your website.

PPC advertising works by displaying ads to users based on their search queries, interests, and other demographic information. Ads are displayed on search engine results pages (SERPs), websites, and other digital platforms, and you only pay when a user clicks on their ad. The amount you pay for each click is determined by a bidding process, where you compete for the top ad positions by offering the highest bids for certain keywords and phrases.

One of the most popular PPC platforms is Google Ads, which allows businesses to create and display ads on Google’s SERPs and other websites in the Google Network.

Google Ads operates on a bidding system, where businesses bid on specific keywords and the highest bidder gets to display its ad at the top of the page.
So, with this form of advertising, you are benefitting greatly because you are reaching your specific target audience, you only pay when an ad is clicked on, you can measure the results and use this information to fine-tune your digital marketing strategy.

The Numbers

The proof is in the pudding and this is what the statistics are saying:

global reach

Google Ads reaches 80% of global internet users.

of users click on ads

This is because it helps them find the information more easily.

more organic traffic

Businesses make an average of $2 in income for every $1 they spend in Google Ads.

of clicks on the first 5 results

On average, 41% of clicks go to the top 3 paid ads on the search results page.

Let’s Get Technical

As Google-certified PPC specialists, our ultimate and overarching goal is to attain measurable results for you through improved brand visibility – making sure that you stand out from the rest in your industry.

Because we get it – it’s all about the conversion rate at the end of the day.

So, we increase web traffic (nerd-speak translation: the number of visitors on your website) to increase sales. How? By tailoring a unique strategy for you that fits your exact business and industry.

These are some of our offerings:

Paid Search

One of the most popular forms of PPC is Search Engine Advertising, such as Google Ads. This allows you to bid for ad placements in search engines like Google so that when someone searches for a specific keyword that is related to your business, your advert will be displayed at the top of the page.

We use this to place your business in front of the right consumers at the right time. This demand-based form of marketing positions your brand at the top of the search engine results (such as Google or Bing), above the organic results, and delivers premium traffic for a great return on investment.


Advertising on YouTube is very different from running a regular PPC campaign. There are specific creative constraints and a tonne of options for this platform.

Our dedicated team will help you connect with your audience, reach the right audience and, if needed, get a great videographer on board to assist you in creating a video.

Google Display Network

With over 5 million sites, videos, blogs and mobile apps, the Google Display Network is the perfect platform to expand your online presence. Reach more than 80% of internet users around the world, where your display banners or text ads will appear alongside relevant products or services.

With the correct building, targeting and optimisation, your display campaigns will serve your ads to the right audience and can take your business to the next level.

We also have a dedicated design team that will assist in all visual design needs.

Google App Advertising

If you have an app on the Google Play Store or iTunes Store, Haystack! has the expertise to drive the right traffic to your app and increase your downloads.

Using various methods and tools, we can display your app to those searching for products or services like yours or browsing relevant websites, or even to those with a new phone and in the process of downloading apps for their device.