In this ever-changing social media landscape, TikTok has emerged as a powerhouse platform that has over 1 billion monthly users. This popular platform comprises short video content, produced by people from a diverse range of genres. From comedy skits to lifestyle vlogs, gym videos to fashion reviews – this platform does not have one set audience.
So, if many people, from different backgrounds and ages are using this platform, then consider the reach one could get by sharing your product and service offerings.
As a business, this is an opportunity that should not be missed.
In this blog, we delve into TikTok’s algorithm and audience behaviour to discover the best time to post to maximise engagement and reach.
Understanding TikTok’s Algorithm
TikTok’s algorithm is not as simple as the various other competitors. Unlike Instagram, Facebook, or LinkedIn, TikTok is not ‘selective’ in the content it favours.
One minute, a well-presented informational video is spotlighted, and the next, chocolate-covered strawberries are going viral.
However, some factors play a role in increasing content visibility and page growth.
- User Engagement: Content that generates a lot of likes, comments, and saves will be prioritised by TikTok.
- Relevancy: This platform delivers content that is relevant to its users based on their previous interactions.
- Consistency: Be consistent with your posts, because the algorithm will consider this content as worth promoting.
- Time of Posting: While TikTok hasn’t explicitly disclosed how timing affects content visibility, some patterns suggest certain times may be more favourable for reaching your target audience.
Identifying Peak Hours
While there are no specific set times that are best for posting on TikTok, there are some guidelines to consider before posting so that you can maximise reach and engagement.
- Evenings and Weekends: This is a bit of a no-brainer, however, posting during people’s leisure time is a good idea, because odds are, they are mindlessly scrolling between apps.
- Lunchtime: Another popular window is lunchtime because again, this is the time that people will generally take a break and enjoy some light scrolling.
- Time Zone Considerations: When defining your target audience, remember to consider their time zone, and post accordingly.
- Experimentation: At the end of the day, much like other social media apps, it’s all about testing out different methods. Experiment with posting at different times during the week, and see which yields the best result.
TikTok Analytic Tools
When it comes to reviewing your progress, it is best to make use of some sort of analytic tools so that you can identify what efforts are working, and what is not. Fortunately, there are a few useful analytic tools for TikTok.
- TikTok Analytics: TikTok offers built-in analytics tools that provide insights into your account’s performance, including follower demographics, video views, and engagement metrics. This can be used to amend your content strategy and posting schedule.
- Third-Party Analytics: In addition to TikTok’s built-in analytic tools, there are third-party tools such as Hootsuite, Sprout Social, and Socialbakers that offer more advanced analytics and scheduling features to help businesses manage their TikTok presence effectively. These are often paid tools, yet are still worth the subscription if you are really looking to gain some in-depth information.
All in all, social media is a volatile, and completely random space.
While there’s no definitive answer to the best time to post on TikTok for businesses, the key to a successful TikTok page is understanding your audience and leveraging analytics tools that can help you make informed decisions. By making use of these methods, you can put together a solid social strategy.