Should My Business Be on TikTok?

Many businesses have been struggling with the question ‘Should my business be on TikTok?’ since this platform took the social media realm by storm.

There’s no shock that many businesses were sceptical of entering this space. After all, at the time of gaining traction, this app was all about dance challenges, food videos, and comedy.

However, since then, it has certainly transformed. As its audience has grown, this dominating platform is suddenly attracting users from all generations and influencing social media trends that filter onto other platforms like Instagram and YouTube.


  1. Brand Awareness

Since this platform is all about short and trendy content, it is the ideal space to create brand awareness. Create short humorous and relatable videos as this adds a personality to your business, while also putting out content that might be shared numerous times.

You could also try another route, by creating short yet informational videos. This strategy works because TikTok is often used as a search engine for many users since they know they will be getting a short and to-the-point answer.


  1. Large Reach

One of the main reasons that this platform blew up so quickly is because of the unpredictable algorithm.

Even today, it is surprising to see the kind of content that receives over a million likes. It can be the most random food video or a new dance challenge. Therefore, by using the correct hashtags and trending sounds, you can reach a significant audience globally.


  1. TikTok Trends

We live in the era of meme culture, and social presence is all about being real and relatable. Many trending sounds, memes, and jokes from TikTok, tend to filter out onto other platforms.

Therefore, if you as a brand are trying to create marketing material that relates to this generation, then conducting trend research on TikTok can greatly benefit you.


  1. Web Traffic

Earlier, we mentioned how this platform allows you to reach global audiences. This is a bonus because, with this reach and the right content, you can drive significant traffic directly to your website by posting links in your profile bio.


  1. Influencer Collaborations

Influencer culture has gradually taken over the social media landscape. Often, a collaboration with a beloved influencer can be the testimonial that persuades your audience to try out your products or services.

Influencers build their popularity by sharing their lives with the world and by being relatable online. This, in turn, allows them to form genuine bonds with their fan base. Therefore, when they engage in paid promotions, their audiences are more likely to heed their recommendations and try out the products or services they endorse, trusting the influencer’s judgement.


Interested in Starting a Business TikTok?

Now that you’ve learned about the benefits of TikTok for businesses, it’s time to do some social media research for your brand.

Take some time to look into the audience you are trying to attract and what kind of content they typically consume. Then, consider all the social media platforms that you currently operate, and decide if all of them still fit your needs. If any other of them are not performing too well or do not fit your audience anymore, it’s best to simply close the account.

Remember, while it can be tempting to try and be on every platform, it is not helpful to your brand if you cannot maintain a high standard across all of them. Therefore, consider focusing on a few platforms that you can really focus all your effort on.

After you have conducted your research, and you have decided that TikTok is indeed the platform you want to be on, it’s time to put together a content strategy. With this platform, volume is key, so when you are creating content, always consider how well it can fit across your various other pages.

All in all, being successful on TikTok is not easy, especially for businesses. People are growing less and less patient when it comes to bold, in-your-face marketing. Hence, planning and content are the secret ingredients to being successful!

Stay tuned for our future blogs where we delve into TikTok content strategies for businesses!

But for now, if you feel that you need some assistance on your current digital strategy, then reach out to us today, and let’s make you discoverable!

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