Search Engine Optimization

Grow your reach organically and reap the rewards.

How to Find a Needle in a Haystack

Method 1: Use a Magnet

 

Where is the best place to hide a dead body? On the second page of the Google search results.

Don’t go down that rabbit hole. Focus on your SEO and get your website ranked at the top of Google’s Page 1.

You want your website to be ranked at the top of the search results page and we want to put you there and make you more discoverable to your potential clients.

We grow your business’s online presence so that you come out on top.

What Is SEO?

There’s a long answer and a short one. Let’s start with the short one.

Search Engine Optimisation (SEO) is a way to optimise your website in order  for search engines (such as Google or Bing) to make sure that you are discoverable online.

Now the long version.

Search engines like Google have one mission – to give users the information that they are searching for. In order for them to be good at their job and deliver this to its users, your information needs to be in language and format that they use. If a courier were collecting a parcel from you to deliver to your client, you would have to package it in such a way that the courier could transport it and deliver it in one piece and on time. If your parcel were made up of 10 different items of various shapes and sizes, surely you wouldn’t just give it to the courier without first packaging and sealing it?

 

In this metaphor, WE are your packaging experts and Google is the courier.

In reality, Google applies a myriad of algorithms, structures and elements that websites need to adhere to if they want to be ranked on the top of the search results page. We analyse your website and what your audience is searching for, and we make sure the necessary corrections in order to package it in a way that Google can understand.

The result is that your website will have information that is relevant and important and it will be more discoverable to your target audience. So whether you are creating a website or refreshing your current one, you will want it to be optimised for search engines.

The Numbers

In a world where there are 75 000 Google searches every second – adding up to 3.5 billion searches a day – you want to make sure your clients find what they are looking for. You want to make sure they find YOU

searches per second

This staggering amount adds up to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

%

of searchers never go past the first page of search results

Is your website on the first page?

%

more organic traffic

Organic searches drive 300% more traffic to websites than social media.

%

of all clicks on the first 5 results

The first 5 organic results from the search engine results page account for 67.6% of all clicks. So is your website in the top 5?

Let’s Get Technical

As SEO specialists, our ultimate and overarching goal is to attain measurable results through improved brand visibility – ensuring that you stand out from the rest in your industry.

Because we get it – it’s all about the conversion rate at the end of the day.

We aim to increase organic web traffic (nerd-speak translation: when clients find your website from their own searches relating to a product or service which you provide) in order to increase sales. We achieve this by curating the number of quality visitors (nerd-speak translation: website visitors who are more likely to buy or invest) to your website, thereby improving the chances of sales.

And this is how we do it:

Technical SEO Audit

We analyse your website pages, titles, tags, content and overall structure to establish your current ranking in search engine results. 

Link & Citation Building

A backlink is a link one website or web page gets from another website or web page. These seemingly small hyperlinks have a huge influence on a website’s prominence in search engine results, making them a crucial addition to any website. 

Competitor & Industry Analysis

Competition analysis is the process of evaluating how those who have the top rankings fare when it comes to the most important SEO factors.

We break this down into:

  • Competitors analysis of your biggest competitors
  • Keyword competition analysis
  • Backlink competition analysis
  • Industry trend analysis

Keyword Research

We research the keywords and phrases in your web content that make it possible for people to find your website via search engines. We use the SEO keyword ranking metric to measure your search engine rankings for those specific keywords and how your ranking changes over time.

Keyword strategy is one of the cornerstones of SEO, and should involve selecting high-performing keywords that drive relevant traffic to your business.

Monitoring & Reporting

We measure your progress and give you feedback on the way forward while considering how other elements of digital marketing can contribute to your future goals and campaigns. Our data analytics capabilities ensure that you are always up to date and able to adapt first. We are trailblazers, and we want our clients to be able to be trailblazers, too

 

Let's Get Ranking!

Being found is not as difficult as finding a needle in a haystack when you have the right partner. Take our hand and let us show you the simplest way for you.

Location

25 Constitution Hill
Central
Gqeberha (Port Elizabeth)
6001
South Africa

T: +27 41 004 0018

E: info@haystackseo.co.za

Follow Us

Send a message

9 + 6 =