How does the Google Algorithm affect your website?

How does the Google Algorithm affect your website?

So now that you know what SEO is and why you need it, let’s delve a little bit deeper by exploring the Google algorithm. What governs the rules of Search Engine Optimisation? Well, the search engine, of course. And who is the biggest search engine? Yep, it’s Google....
7 Simple Steps for using Social Media to Grow your Business

7 Simple Steps for using Social Media to Grow your Business

You’ve probably been told enough times by now that you need to get your business onto socials. But ‘it’s so much effort’, and ‘how am I going to keep it going’, and ‘I don’t have enough to post’, and ‘who’s really going to be interested anyway’… Right? Wrong! So we’re...
What is PPC & Why do you need it?

What is PPC & Why do you need it?

As digital marketing becomes more necessary with each day, it becomes all the more important to find the solution best suited to your business – between SEO, PPC, blogging and social media marketing. PPC, or Pay-Per-Click, is often overlooked because it might seem too...
7 Reasons to Start a Company Blog (and 7 to not!)

7 Reasons to Start a Company Blog (and 7 to not!)

Today, we’re writing a meta-blog! We’re looking at the importance of having a business or company blog on your website, as well as in which instances it’s okay to not have one. But first of all, what IS a blog? Blogs started in the 90s when the internet was starting...
Haystack How-To: Create the perfect About Page

Haystack How-To: Create the perfect About Page

Company websites are supposed to be informative; factual; straightforward. Right? Well, the structure of the average website is fairly standard: Home page, About page, Products or Services page(s), and a Contact Us page. But many people find it extremely difficult to...